Alpha King Carton Concept

 Alpha King

I was quite honored to get to redesign one of 3 Floyds’ flagship products, Alpha King. Based on the look of a Japanese guardian figure at the Art Institute, Alpha King became a samurai warlord crushing Mongol invaders. This project also included an appropriately-themed update of the famous 3 Floyds winged skull logo. Although I was not involved in its creation, I’m also quite happy that Alpha has since gone on to star in his own eponymous comic book, using my character design.

Alpha King Character Illustration

Alpha King Sidekick Design

Samurai Style 3 Floyds Logo

Alpha King 12oz Label - Design by Jim Zimmer

Alpha King 6 Pack Carton - Design by Jim Zimmer

Alpha King Hoodie